Up to 30% off: Fashion brand opens summer pop-up

Up to 30% off: Fashion brand opens summer pop-up

Mainstream, the fashion brand, has opened a new pop-up store at Azrieli Mall in Tel Aviv. The pop-up will remain open for four months, until early December 2024, offering exclusive items available only at this location, with discounts of up to 30%.

Founded in 2015 by Mor Shitrit and Yossi Sabag, Mainstream is one of the fastest-growing men’s fashion brands in Israel, with five permanent stores and an additional sales point. The pop-up store at Azrieli Tel Aviv is located on the second floor (opposite Nike) and spans approximately 50 square meters.

Mainstream (credit: Adi Shnapik)

What can you find at the pop-up? A selection of fashion items, including linen pants, button-down shirts, trousers, jeans, footwear, accessories, and oversized unisex T-shirts for men and women.

Mor Shitrit and Yossi Sabag, the owners of Mainstream, stated: “We are excited to launch our new pop-up store at Azrieli Tel Aviv Mall this August, at the peak of the summer season. This mall is a central hub attracting visitors from all over the country. It’s important for us to provide direct access to our loyal customers and to reach new audiences.”

Price range: NIS 134-315.

Link to the website:



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